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Joel Whittington

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  • What is Send Time Optimization?

    Send Time Optimization (STO) allows you to put your emails into your recipients' inboxes at the time they are most likely to check their email. When sending a campaign with Send Time Optimization, ...

  • Analytics Dashboard Overview

    The Analytics Dashboard contains all of the data gathered from your Campaigns.   What's Changed? Analytics was previously called "Reports". We've added a few new items including defaulting on the A...

  • How do I reset my password if I forget?

    In the case that you forget your password, you can request to reset your password by clicking on the 'Forgot your password?' link at the login page:   After clicking the 'Forgot your password?' l...

  • When should I use "Pause" vs. "Wait for Event" in an automation?

    DESCRIPTION: The terms "Pause" and "Wait for Event" refer to types of steps that can be incorporated into your automation (a.k.a. drip campaign).   A "Pause" is used to set a defined amount of time...

  • How do I use multiple flag event steps in a row in my automation?

    DESCRIPTION There may be instances in an automation (a.k.a. drip campaign) where you want to evaluate multiple pieces of data at a time (ie. make sure the subscriber meets more than one qualificati...

  • How do I set Lead Scoring on a specific campaign?

    For more information on what Lead Scoring is, please see this article: What is Lead Scoring? In addition to account-wide Lead Scoring, you can also assign additional point values to a specific camp...

  • Contact Dashboard Overview

    The Contacts Dashboard is where you will manage all aspects of your audience.   What's Changed? Segments, Categories, Suppression Lists, and Configuration have all moved from various parts of the a...

  • How do I assign Lead Scoring points for my Account?

    For more information on what Lead Scoring is, please see this article: What is Lead Scoring? *Important Note* While Lead Scoring can be a very effective tool in improving your marketing, setting up...

  • What actions or data can be scored using Lead Scoring?

    For more information on what Lead Scoring is, please see this article: What is Lead Scoring? Your Lead Score is broken down into two different categories: Demographics and Actions.   Demographics D...

  • How do I add or edit the Sender Address(es) in my account?

    Sender addresses are the email addresses that are available to be selected in the "From:" drop-down list when creating your campaign. From the Settings Dashboard, you can manage the default sender ...