Joel Whittington
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How do I assign Lead Scoring points for my Account?
Our Lead Scoring feature allows you to setup points either on Contact data or actions. Below we will walk through how and where to setup general scoring at the account level. A note before you begi...
How do I insert the current date and time into my email design?
At times you may need to merge in the current date into content files. This may be due to transactional or purchase interactions with your contacts. In this context, "current" refers to date/time...
What is Sending Domain Authentication?
Authentication is a set of email standards that help get your emails delivered to your subscribers' inboxes. Each authentication method provides a means to communicate to receiving email servers th...
What is Send Time Optimization?
Send Time Optimization (STO) allows you to put your emails into your recipients' inboxes at the time they are most likely to check their email. When sending a campaign with Send Time Optimization, ...
Lead Scoring Overview
Lead Scoring is a comprehensive scoring system that can be used to categorize contacts based on their demographic data and/or their activity over a period of time. Using Lead Scoring effectively wi...
What actions or data can be scored using Lead Scoring?
Your Lead Score is broken down into two different categories: Demographics and Actions. Demographics Demographics will assign points to contacts whose demographic fields (Name, City, etc.) match th...
How do I set Lead Scoring on a specific campaign?
In addition to account-wide Lead Scoring, you can also assign additional point values to a specific campaign. See the steps below to set up campaign-specific Lead Scoring point values. Actions avai...
How does Send Time Optimization work?
Send Time Optimization looks at the actions below for each recipient in the following order to determine the best send time: Most Recurring click time The hour in which the recipient has registe...
When should I use the schedule options for a Pause step?
The Pause step can be used in an Automation to created a break between steps in the workflow. For instance, use a 1 week pause between the sending of emails in the workflow. This prevents the email...
How do I use multiple evaluations in my automation?
There may be instances in an automation where you want to evaluate multiple pieces of data at a time (ie. make sure the subscriber meets more than one qualification before receiving the next email)...