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Joel Whittington

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  • Sending Domain Authentication

    Site Administrators have the ability to authenticate your domains in our system. Signing your emails with DKIM is highly recommended, and is a best practice. Authentication allows receiving systems...

  • Lead Scoring Information

    Lead Scoring is a comprehensive scoring system that can be used to categorize contacts based on their demographic data and/or their activity over a period of time. Using Lead Scoring effectively wi...

  • What actions or data can be scored using Lead Scoring?

    For more information on what Lead Scoring is, please see this article: What is Lead Scoring? Your Lead Score is broken down into two different categories: Demographics and Actions.   Demographics D...

  • Automation Dashboard Overview

    The Automation Dashboard houses all of your Automated Workflows (previously called Drip Campaigns) and Automation templates. What's Changed? Little has changed specifically to the Automation dashbo...

  • How do I add or edit the Sender Address(es) in my account?

    Sender addresses are the email addresses that are available to be selected in the "From:" drop-down list when creating your campaign. From the Settings Dashboard, you can manage the default sender ...

  • How do I add a custom redirect page to a Confirmation message?

    While the default confirmation page cannot be edited, it is possible to redirect your recipients to another page of your choosing.  You have four landing page options inside and outside of the soft...

  • What is Send Time Optimization?

    Send Time Optimization (STO) allows you to put your emails into your recipients' inboxes at the time they are most likely to check their email. When sending a campaign with Send Time Optimization, ...

  • Analytics Dashboard Overview

    The Analytics Dashboard contains all of the data gathered from your Campaigns.   What's Changed? Analytics was previously called "Reports". We've added a few new items including defaulting on the A...

  • How do I reset my password if I forget?

    In the case that you forget your password, you can request to reset your password by clicking on the 'Forgot your password?' link at the login page:   After clicking the 'Forgot your password?' l...

  • When should I use "Pause" vs. "Wait for Event" in an automation?

    DESCRIPTION: The terms "Pause" and "Wait for Event" refer to types of steps that can be incorporated into your automation (a.k.a. drip campaign).   A "Pause" is used to set a defined amount of time...