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Joel Whittington

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Latest activity by Joel Whittington
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    Joel Whittington created an article,

    What happens when I change my Baseline Lead Score?

    Your Lead Score baseline settings act as the formula that turns your Contacts' data into actionable lead scores. When you update your baseline settings, the Lead Scores for all of your Contacts wil...

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    Joel Whittington created an article,

    Why do Gmail and Yahoo recipients show as using an 'Unknown' platform in the Mailing Overview report?

    Google and Yahoo have each made changes over the last few years that significantly affected the way images are displayed in their email clients. The major change is that they now cache your email's...

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    Joel Whittington created an article,

    Can I copy my Lead Score point assignments from one account to another?

    At this time, Lead Score assignments for Demographics, Actions, and Categories setup in one account cannot be copied to another account. Resources For more information on setting up Lead Score poin...

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    Joel Whittington created an article,

    How do I assign Lead Scoring points for my Account?

      Our Lead Scoring feature allows you to setup points either on Contact data or actions. Below we will walk through how and where to setup general scoring at the account level. *Important Note* Whi...

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    Joel Whittington created an article,

    How do I set Lead Scoring on a specific campaign?

    In addition to account-wide Lead Scoring, you can also assign additional point values to a specific campaign. Actions available to score on include: Opened / Did Not Open Clicked / Did Not Click C...

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    Joel Whittington created an article,

    What actions or data can be scored using Lead Scoring?

    Your Lead Score is broken down into two different categories: Demographics and Actions. Demographics Demographics will assign points to contacts whose demographic fields (Name, City, etc.) match th...

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    Joel Whittington created an article,

    Lead Scoring Overview

    Overview Lead Scoring is a comprehensive scoring system that can be used to categorize contacts based on their demographic data and/or their activity over a period of time. Using Lead Scoring effec...

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    Joel Whittington created an article,

    How do I add or edit the Sender Address(es) in my account?

    Sender Address is the From line used for the campaigns you send from your account. You can save multiple Sender Addresses for use in Settings > Account Management. When you save multiple Sender Add...

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    Joel Whittington created an article,

    Multi-Factor Authentication Setup

    Multi-Factor Authentication (MFA) is an extra layer of protection on top of your email and password.  When signing in with MFA enabled, you will be prompted for your email and password as well as f...

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    Joel Whittington created an article,

    How does Send Time Optimization work?

    For more information on Send Time Optimization, please read this article: What is Send Time Optimization? Send Time Optimization looks at the actions below for each recipient in the following order...