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Stephanie Price-Bell

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  • Automation

    Introduction As your email list grows, sending relevant messages to every subscriber becomes a challenge. Not only that, but you need to send emails out in a timely manner so subscribers don’t lose...

  • Email List Growth

    Email List Growth Overview Growing your email list is an indication of a healthy email strategy and it’s normal for a portion of your list to become disengaged through the year. But fear not! You c...

  • Email Deliverability

    What is Deliverability? Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flaggin...

  • Re-Engagement

    List Churn There are two challenges every marketer faces about their email audience: 1) part of your subscribers will disengage with your content and 2) over time, those uninterested subscribers wi...

  • A/B Testing

    The importance of testing When it comes to email, marketers know that the effectiveness of messaging and content is nowhere near an exact science. There are so many ever-changing variables: design ...

  • List Clean-Up

    List Growth Overview Over time, email subscriber lists will change. Whether it's through new product offerings, a change in focus, or a refined marketing strategy, new audience members can often sh...

  • How do I create a segment of contacts who did or did not open or click a campaign?

    DESCRIPTION Our segmentation tool allows you to use contact behavior to target them for future campaign. Using the open field in our Action clauses when building a regular segment will retrieve on...

  • Campaign optimization

    DESCRIPTION Below are suggestions from our Deliverability team for optimizing your email marketing program to enhance overall deliverability and reputation.   RECOMMENDATIONS 1. Opt-in/Welcome Mess...

  • Preference Centers

    Preference Center Overview Building an engaged subscriber list requires more flexibility to be able to deliver the most effective content. In other words, your subscribers should have a say in the ...

  • How do I add an account administrator?

    DESCRIPTION If your permissions allow, you can manage other administrators for the account.  You can access account administrators in the Settings dashboard.  Settings > User Management > Account A...