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Stephanie Price-Bell

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Articles

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  • Reporting & Analytics

    Analytics overview Tracking your success is key to email marketing. It is the most informative way to get feedback from how well your subscribers are engaging with your campaigns. Delivra has over ...

  • Automation

    Introduction As your email list grows, sending relevant messages to every subscriber becomes a challenge. Not only that, but you need to send emails out in a timely manner so subscribers don’t lose...

  • Triggered Campaigns

    Introduction Email marketers strive to send the right email at the right time. But in practice, with all the different campaigns and analytics to report on, can this actually be achieved? The answe...

  • A/B Testing

    The importance of testing When it comes to email, marketers know that the effectiveness of messaging and content is nowhere near an exact science. There are so many ever-changing variables: design ...

  • List Clean-Up

    List Growth Overview Over time, email subscriber lists will change. Whether it's through new product offerings, a change in focus, or a refined marketing strategy, new audience members can often sh...

  • Preference Centers

    Preference Center Overview Building an engaged subscriber list requires more flexibility to be able to deliver the most effective content. In other words, your subscribers should have a say in the ...

  • Email List Growth

    Email List Growth Overview Growing your email list is an indication of a healthy email strategy and it’s normal for a portion of your list to become disengaged through the year. But fear not! You c...

  • Re-Engagement

    List Churn There are two challenges every marketer faces about their email audience: 1) part of your subscribers will disengage with your content and 2) over time, those uninterested subscribers wi...

  • Email Deliverability

    What is Deliverability? Email deliverability is how you measure the success of your emails reaching the inbox without bouncing or being marked as spam. If you have issues with high bounces, flaggin...

  • Bot Clicks: What are automated clicks (bot clicks) and how Delivra handles them.

    DESCRIPTION Open and click rates are an important metric for measuring email marketing performance.  These metrics have become less reliable over the past year because the industry has experienced ...