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Stephanie Price-Bell

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  • A/B Testing

    The importance of testing When it comes to email, marketers know that the effectiveness of messaging and content is nowhere near an exact science. There are so many ever-changing variables: design ...

  • List Clean-Up

    List Growth Overview Over time, email subscriber lists will change. Whether it's through new product offerings, a change in focus, or a refined marketing strategy, new audience members can often sh...

  • How do I create a segment of contacts who did or did not open or click a campaign?

    DESCRIPTION Our segmentation tool allows you to use contact behavior to target them for future campaign. Using the open field in our Action clauses when building a regular segment will retrieve on...

  • Campaign optimization

    DESCRIPTION Below are suggestions from our Deliverability team for optimizing your email marketing program to enhance overall deliverability and reputation.   RECOMMENDATIONS 1. Opt-in/Welcome Mess...

  • Preference Centers

    Preference Center Overview Building an engaged subscriber list requires more flexibility to be able to deliver the most effective content. In other words, your subscribers should have a say in the ...

  • How can I use Anonymous Browse Tracking?

    What is Anonymous Browse Tracking? This feature stores browse tracking from your website for anonymous users up to 30 days and makes that tracking data available once the user signs up for your mai...

  • How do I add an account administrator?

    DESCRIPTION If your permissions allow, you can manage other administrators for the account.  You can access account administrators in the Settings dashboard.  Settings > User Management > Account A...

  • How do I set a default value for a demographic field?

    DESCRIPTION When using merges in campaigns, it is important to consider the possibility that not all recipients may have a value stored in the field being merged.  You can set default values for fi...

  • How do I get a recipient count for my campaign?

    DESCRIPTION It's important to check the recipient count before you send your campaign. In the create-a-campaign workflow, you can get an estimated count of the recipients who will receive the campa...

  • How do I use a suppression list with my campaign?

    DESCRIPTION There may be situations where you need to use a suppression file of Contact email address to ensure they are not included in a particular campaign.  A suppression list is not the same a...