Recommendations

Benchmarks

• 2021 Email Benchmark Guide

Apple Mail Privacy Protection

• Apple Mail Privacy Protection: What You Need to Know
• Apple’s Mail Privacy Protection explained: What it is and how it affects you
• Apple Mail Privacy Protection FAQ
• Apple Mail Privacy Protection Recommendations

Best Practices

• A/B Testing
• Automation
• Designing for Dark Mode (Tips)
• Email Deliverability
• Email List Growth
• Email Personalization | Strategy, Planning & Execution

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Deliverability

• Campaign optimization
• Considerations for opt-in campaign to old email addresses.
• How can I ensure campaigns land in Gmail's Primary Tab?
• Recommendations for warming up a new IP address
• The importance of From lines

Welcome Messages

• What are best practices for an Automated welcome or confirmation message?

Re-engagement

• After a re-engagement attempt is made, what should I do if the subscriber remains disengaged?
• Email Re-Engagement | Strategy, Planning and Execution
• What should I send to contacts to re-engage them?