If you've connected your Google Analytics account to your Delivra account, the integration will send web commerce data captured through your Google Analytics account to Delivra. Statistics associated with Google Analytics will be clearly marked as “Commerce” in reporting.
Sessions - The number of times a Google Analytics session has been started. Consider this a potential commerce purchase.
Purchases - The number of transactions attributed to a campaign.
Revenue - The dollar amount of purchases attributed to a campaign.
Conversion Rate - Purchases (commerce) divided by Sessions (commerce).