The Pause step in an automation sets a wait time between steps. These wait times can be simple configurations of hours, days, or weeks. Pause wait times can also be more advanced. Enter Wait for a Specific Day.
Use “Wait for a Specific Day” to determine the wait by choosing a recurring day of the week or month in an effort to maintain consistency and streamline the sending of emails.
This capability provides additional precision in the timing of steps within your automation.
The pause seen in the image above is configured to release contacts at a consistent time, every Thursday at 9:15am.
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