Yes, landing pages can be personalized through merges of data fields or dynamic display of information based on stored data or category subscriptions. Below we outline two personalization options.
Our drag-and-drop editor includes functionality to personalize a landing page using merge tags. These merge tags can be inserted into a landing page to personalize it with the information submitted through a form to serve as confirmation of submitted details or to personalize a “thank you for subscribing” page with the submitter's first name. Note: Inserted merge tags should match the fields present in the Form that is linked to the landing page.
In addition to merge tags, our drag-and-drop editor also supports dynamic content. Use this functionality to build dynamic profiles in your landing page to display submitted form information, like preferences, to confirm a subscription. Learn more about using Who Sees This (dynamic content) in our drag-and-drop editors.
- Merge tag personalization for landing pages is available at the Professional license.
- Dynamic content personalization for landing pages is available at the Enterprise license.
- Both of these personalization options work for landing pages linked in a campaign too - as long as we have that data for the recipient. This would be helpful for customers who want to personalize redirect links in emails that they send. For example, linking to a dynamic landing page that will display specific information to the recipient based on the country they live in.