Yes, landing pages can be personalized through use of data field merges or conditional display of information based on data clauses or category subscriptions. Below we outline the two personalization options available for landing pages.
Our drag-and-drop landing page designer includes functionality to personalize the page based on merged data. Insert merge tag fields into a landing page to personalize it with the information submitted through a form to serve as confirmation of submitted details or to personalize a “thank you for subscribing” page with the submitter's first name. Note: Inserted merge tags should match the fields present in the Form that is linked to the landing page.
In addition to merge tags, our drag-and-drop landing page designer supports the use of dynamic content. Use this functionality to build conditional statements to display submitted form information, like preferences, to confirm a subscription.
- Personalization features vary based on your license. For information about license packaging, please visit https://www.delivra.com/pricing or email our Client Success team.
- Both of these personalization options work for landing pages linked in a campaign too - as long as we have that data for the recipient. This would be helpful for customers who want to personalize redirect links in emails that they send. For example, linking to a dynamic landing page that will display specific information to the recipient based on the country they live in.
Visit our e-Learning hub for online modules to learn more about dynamic content & other Delivra features.