Add personalization to your emails with data merges. A popular technique is to use merged fields in the Subject line of an email. In this article we will cover how-to used merged fields.
Merge field into standard Subject line
When creating a campaign, you can add merge tags to your Subject line or Preheader. To do this, simply click the "Add Merge" button seen for either of these fields in Step 1:
A pop-up will display for you to select a field to insert. Both standard fields and custom table fields are available in the menu for selection:
Click on the field name and then click the "Ok" button to insert it into your campaign.
Merge field into a dynamic Subject line
When your campaign utilizes conditional (dynamic) Subject lines, a similar feature is available to easily merge a field. Click the "Insert Field" text seen in the dynamic subject line pop-up: