API stands for Application Programming Interface.
An API is a software-to-software interface, not a user interface. With APIs, applications talk to each other without any user knowledge or intervention. For example, when you buy movie tickets online and enter your credit card information, the movie ticket web site uses an API to send your credit card information to a remote application that verifies whether your information is correct. Once payment is confirmed, the remote application sends a response back to the movie ticket web site saying it's OK to issue the tickets.
An API isn’t the same as the remote server — rather it is the part of the server that receives requests and sends responses. It is a set of programming instructions and standards for accessing a Web-based software application or Web tool.
Delivra's API Service
SOAP and REST API calls are supported. We have an open API whose services and calls are outlined here. Most customers use API to add contacts and associated data to Delivra from a custom platform, but some use it to create new accounts or even send mailings.
Delivra's API is a self service application. However, a paid service is also available if a custom API call or endpoint is needed.
Contact our Support team with your API questions.