We offer two scoring systems to help you identify and prioritize which of your contacts to follow-up with by defining a comprehensive scoring system that will automatically increase or decrease a contact’s score based on several criteria: action or inaction, data stored, categories joined or unsubscribe from, etc.
What's the difference?
The main difference between these two systems if that Lead Scoring is utilized for Business-To-Business marketers while Advanced Engagement Scoring is utilized for Business-To-Consumer marketers.
Lead Scoring is geared toward B2B marketers because it includes additional features to setup a lead stage funnel. The stages can be used in Segments and Automation.