A Custom Audience is a Facebook ad targeting option that lets you find your existing audiences among people who are on Facebook. You can use sources like customer lists, website or app traffic, or engagement on Facebook, to create Custom Audiences of people who already know your business.
Our automation tool allows you to grow those Custom Audiences with the contacts that flow through the automation(s) in your account. Determine if contacts should be added, removed, or if a new audience for Facebook Ad groups should be created.
- In your Automation, drag the Custom Audiences action step into the workflow where desired.
- Click the pencil icon to edit.
- Click into the 'Add' or 'Remove' boxes to see the list of available audiences from your Facebook account. Select the applicable checkboxes. Or, click 'Create New Custom Audience' to build a new ad group.
- Click 'OK' when done.
Please see these additional articles related to this feature: