Facebook Custom Audiences are made from your contact list and can help expand your reach by displaying ads to those contacts on Facebook. You can use the information you have already collected from your contacts to try and match that with a Facebook profile. When sending your list to Facebook the more information you can provide about the contacts, such as email addresses, phone numbers, or addresses, the better your match rate will be.
Configuration Steps for Facebook Business Admin or Ad Account Admin
You can connect a Delivra account to a single Facebook Ad Account. As a Facebook Business or Ad Account admin, complete the following steps to prepare to push data from your Delivra account to a specific Facebook Ad Account.
A Facebook best practice is to use Facebook Business Manager to manage ad accounts. These instructions therefore offer steps that utilize the Business Manager tool.
1. Access Ad Account Settings
- You will need to accept the Business Manager Terms of Service. Please note that you will need to log into your Facebook account to complete this step.
- In Facebook Business Manager, click the top-left menu button and select Business Manager Settings.
- In the left-navigation menu, click the Ad Accounts icon, Facebook Business Manager Megaphone Icon, and select the Ad Account name.
- Keep this screen open for the next two sections, below.
2. Confirm Ad Account Permissions
To pass data between Delivra and Facebook, the Facebook user must have the Admin or Advertiser permission in Facebook Business Manager to manage Facebook Ads for the specific ad account they will be using.
If you are connecting your own Delivra account to an ad account for which you already have Admin permissions, you can skip to the next section. Otherwise, to confirm that a user is an admin or advertiser for an ad account:
- In the Facebook Business Manager Ad Accounts section, with the ad account name selected, users and their permissions are listed in the Assigned People and Partners section. Confirm that the user is an Admin or Advertiser.
Note: Facebook requires that users agree to the corporate Terms of Service for Custom Audiences. Each advertiser/admin may be prompted to do this the first time they create a Custom Audience. While you may have already agreed to similar terms on a personal Facebook account, this may need to be completed again under Business Manager.
3. Copy Ad Account ID
With the ad account opened in Business Manager Settings, copy the Ad account #.
If you will be sending user data from your Delivra account to this ad account, save this account number for use in the next section, “Delivra User Configuration Steps.” If another Delivra user will be linking their account to this Facebook Ads account, send them the ad account number with a request to complete the “Delivra User Configuration Steps” below.
Delivra User Configuration Steps
These one-time setup instructions will enable you to push user data from your Delivra account to a specific Facebook Ads account. You will need the Facebook ad account number and permissions as an advertiser or admin on that Facebook Ads account. (For more information on these requirements, see the previous section, “Facebook Business Admin or Ad Account Admin Configuration.”)
Enter Facebook Ad Account Number in Delivra
In your Delivra account, click the Settings icon and click Integration. On the Integrations page, either search for the term Facebook, or use the filters on the right to narrow to social. Locate the Facebook integration and click the Setup button. Enter the Ad Account number into the Ad Account ID textbox, seen below. Click ok.