The Customer Overview dashboard found in Analytics is a place you can find several reports regarding benchmarks on your statistics, performance reports for your forms, links used in emails, and more. Below we'll outline the reports available here.
Company Benchmarks
See how your campaign performance compares with other companies. Chose benchmarks for industry, company size, company revenue, and region. Learn more here.
Planned Mailings Calendar
Keep tabs on campaign activity by reviewing summary information, by account, of all draft and scheduled campaigns.
Strategic Insights
Compare various contact and campaign metrics over a selected period of time. Create a customized view including widgets for campaign metrics, email volume, subscriber activity, and more. Learn more here.
Executive Insights
Review the performance of your email marketing program. Create a customized view including widgets for top activity, overview and comparison statistics. Learn more here.
Form Performance
Review metrics related to your forms, including views, submissions, and contacts created. Drill down to review submission details. This report will include tracking for Delivra forms that are hosted in your Delivra account and Delivra forms hosted on your website.
Link Performance
Track the performance of links included in emails, landing pages, and forms. Each URL listed will have roll-up metrics for the number of times the link has been included in emails / landing pages / forms, the total clicks, unique clicks, and click percentage. Additionally, you can expand the report to view performance per type of asset: Email, Form, Landing Page.
Segment Statistics
Provides insight into how your segments are performing over a specific period of time. In this report you can see how many times each of your segments have been used and the contact count of each segment from the last time it was used (in a campaign or tested). Along with the data points mentioned before, statistics, such as Received, Open%, and Click%, are shown for each segment.
Comments
0 comments
Article is closed for comments.