Customer Overview Reports

The Customer Overview dashboard found in Analytics is a place you can find several reports regarding benchmarks on your statistics, performance reports for your forms, links used in emails, and more. Below we'll outline the reports available here.

Company Benchmarks

See how your campaign performance compares with other companies. Chose benchmarks for industry, company size, company revenue, and region. Learn more here.

Planned Mailings Calendar

Keep tabs on campaign activity by reviewing summary information, by account, of all draft and scheduled campaigns.

Strategic Insights

Compare various contact and campaign metrics over a selected period of time. Create a customized view including widgets for campaign metrics, email volume, subscriber activity, and more. Learn more here.

Executive Insights

Review the performance of your email marketing program. Create a customized view including widgets for top activity, overview and comparison statistics. Learn more here.

Form Performance

Review metrics related to your forms, including views, submissions, and contacts created. Drill down to review submission details.

Link Performance

Track the performance of links included in emails, landing pages, and forms. Each URL listed will have roll-up metrics for the number of times the link has been included in emails / landing pages / forms, the total clicks, unique clicks, and click percentage. Additionally, you can expand the report to view performance per type of asset: Email, Form, Landing Page.

Segment Statistics

Provides insight into how your segments are performing over a specific period of time. In this report you can see how many times each of your segments have been used and the contact count of each segment from the last time it was used. Along with the data points mentioned before, statistics, such as Received, Open%, and Click%, are shown for each segment.