It is important to know the reasons why a contact has decided to opt out of your mailing. This can give you a better indication if you are sending too much mail or gauge their interest.
- Go to Assets
- Select 'Forms'
- Click Create Form or Edit an existing form
- Drag over a Full layout from the Design tab on the right side
- Drag a Reason button to the new cell to assign as Reason type field
- Click onto the Reason field (left) and edit (right)
Unsubscribe reason can be pulled back to your CRM via API, just like any other contact field. See our API Guide for endpoint information.
Learn more about forms in this online tutorial.