What are Strategic & Executive Insights?

Executive and Strategic Insight reports allow administrators to review the overall performance, compare campaign statistics, and subscriber statistics. Customization is available for graphs, charts, and time periods. Find these new Insight reports in your Analytics dashboard > Customer Overview (left).

Note: There are no default configurations, these reports must be created from scratch using available graphs and charts. Upon first access you will be presented with a pop-up to configure your first graph or chart.

Executive Reports available for configuration

Administrators can customize which graphs/charts to display, and the number of time periods to compare. The following graphs/charts are available:

• Top Activity: Subscribers by Account
• Top Activity: Joins by Account
• Top Activity: Unsubscribes by Account
• Top Activity: Helds by Account
• Top Activity: Delivery Rate by Account
• Top Activity: Complaint Rate by Account
• Top Activity: Number of Mailings Sent by Account
• Top Activity: Open Rate by Account
• Top Activity: Clickthrough Rate by Account
• Overview Statistics: Emails Sent by Account
• Overview Statistics: Emails Sent by Month
• Overview Statistics: Subscriber Activity
• Overview Statistics: Complaint Rates
• Overview Statistics: Delivery Details by Account
• Overview Statistics: Opens
• Overview Statistics: Clickthroughs
• Overview Statistics: Clickstreams/Purchases
• Overview Statistics: Sharing
• Overview Statistics: Most Engaging Mailings
• Comparisons: Best Days for Email Marketing
• Comparisons: Worst Days for Email Marketing
• Comparisons: Total Number of Joins
• Comparisons: Total Number of Unsubscribes
• Comparisons: Total Number of Helds
• Comparisons: Open Rate
• Comparisons: Clickthrough Rate
• Comparisons: Complaint Rate

Strategic Reports available for configuration

Administrators can customize which graphs/charts to display, and the number of time periods to compare. The following graphs/charts are available:

• Subscriber Activity - Helds
• Subscriber Activity - Joins
• Subscriber Activity - Unsubscribes
• Campaign Metrics - Regular
• Campaign Metrics - Triggered
• Campaign Metrics - Automated
• Report Group Metrics
• Email Volume
• SMS Volume

Resources

Learn how to setup strategic & executive insights in your account here.