What are my options to starting an Automation?

Our Automation feature provides clients the ability to strategically plot out an entire email series, determining which campaigns are sent based on a variety of subscriber actions, their inactions, data or time.

Automations can be initiated in a variety of ways. Your options will depend on your license and ancillary products purchased. Below are available options:

Email

Configure a Regular, Triggered, or API campaign to start an automation.

SMS

Configure a Regular or Triggered SMS campaign to start an automation. Requires SMS platform.

Event

Setup a condition that contacts should meet to enter an automation. This could include a change in data, the join of a category, or page visited.
Availability of Event automation depends on your license. Purchase and page visit events require our Clickstream integration.

Triggered

Setup segment criteria that contacts should meet to enter an automation. This could include a date stamped to a contact field or clauses that evaluate actions / inactions.

Availability of Triggered automation depends on your license. Purchase and page visit events require our Clickstream integration.

Visit our e-Learning hub for online modules to learn more about automation & other Delivra features.
Visit our Help Center for more articles about Automation.
Learn more about our Clickstream tracking integration.

Articles in this section

Email

SMS

Event

Triggered

Resources

Notes

Comments

Articles in this section

Resources

Notes

Related articles