Site administrators may want to create a Report Group that spans multiple accounts so they can evaluate the success of similarly themed campaigns across multiple accounts.
Ex. In the example below, we have multiple welcome campaigns across accounts. A report group for those welcomes across accounts would provide a "big picture" view of how different audiences react to our welcome content.
- Navigate to the Analytics Dashboard. Either create a new report group or open an existing report group to edit.
- Ensure that under "Applies to" you've selected your "site" rather than your "account".
- Click Save.
- This Report Group will be available for any account and campaign on your site during the Create a Campaign Workflow (Step 6: Schedule). Report groups can be used in reports like Tracking Statistics and Mailing Overview, or on the Report Group page itself.