Site administrators may want to create a Report Group that spans multiple accounts so they can evaluate the success of similarly themed campaigns across multiple accounts.
In the example below, we have multiple welcome campaigns across accounts. A report group for those welcomes across accounts would provide a "big picture" view of how different audiences react to our welcome content.
- Navigate to the Analytics Dashboard. Either create a new report group or open an existing report group to edit.
- Ensure that under "Applies to" you've selected your "site" rather than your "account".
- Click Save.
- This Report Group will be available for any account and campaign on your site during the Create a Campaign Workflow (Step 6: Schedule). Report groups can be used in reports like Tracking Statistics and Mailing Overview, or on the Report Group page itself.