Authentication FAQ

This list is compiled and updated based on common questions we receive about the primary means of authentication. 

What is Authentication?

SPF and DKIM Authentication are email standards that help get your emails delivered to your subscribers' inboxes. Each provides a method to communicate to receiving email servers that your emails are authorized by your brand and are not malicious. We highly recommend setting up SPF and DKIM Authentication early to avoid any potential deliverability issues that may arise.

Why should I care about Authentication?

SPF and DKIM Authentication are email standards that help get your emails delivered to your subscribers' inboxes. Each provides a method to prove that your emails are authorized by your brand and is not malicious.  We highly recommend setting up SPF and DKIM Authentication early to avoid any potential deliverability issues that may arise.

Can I send without SPF and/or DKIM authentication?

You are able to send without SPF or DKIM authentication set up, but your ability to get emails into your recipients' inboxes may be impacted because these records are looked for by receiving servers. Implementing both of SPF and DKIM will help you get more emails into recipients' inboxes and help to reduce the number of contacts get moved into 'Held'.

Who needs to be involved in the Authentication setup process?

The Site Administrator for your email service provider (ESP) account and your DNS Provider/Manager.

What is an email service provider (ESP)?

ESPs make it possible for you to design and send emails to your list(s) of contacts through an offered self-serve marketing platform. ESPs do not manage your email domain.

What is a Site Administrator?

Your Site Administrator is the person who manages your email marketing tool at your organization.

Who is my DNS Provider or Manager?

Your DNS Provider will be the company that manages the server where your email domain is hosted. This is likely a separate company such as GoDaddy, though most will provide a DNS software that allows for an IT professional to access and make changes to your domain’s DNS settings.
Your DNS Manager is the individual who has access to update and change your domain’s DNS settings and is likely a member of your IT team.

Resources

See these related authentication articles in our Help Center.