You will notice two indicators next to your “Sender Name and Address” line on the Setup screen of the create-a-campaign workflow. These indicate whether SPF or DKIM (two authentication methods for email) are published for the sending domain.
If you don't have these two authentication methods setup, you will see yellow/red indicators. Ideally, you want both of these indicators to be green. In the screenshot below, you will see the failed authentication indicators:
What do I need to do to correct this issue?
- If you see "DKIM OK and SPF OK" (green indicators) next to the "Sender Name and Address" line, congratulations! It means that you have both authentication methods setup correctly!
- If you see "SPF Failed" and/or "Check DKIM", it means that one or both methods are not currently setup or setup is not configured correctly. Your choices are:
FAQs
What is authentication? |
SPF and DKIM Authentication are email standards that help get your emails delivered to your subscribers' inboxes. Each provides a method to communicate to receiving email servers that your emails are authorized by your brand and are not malicious. We highly recommend setting up SPF and DKIM Authentication early to avoid any potential deliverability issues that may arise. |
Why should I care about authentication? |
The system will not prevent you from sending your campaign if either or both authentication methods are not properly set up. However, your ability to get emails into your recipients' inboxes may be impacted because these records are looked for by receiving servers to validate the email sender. We strongly recommend implementing both SPF and DKIM to help you get more emails into recipients' inboxes & reduce the number of contacts get moved into 'Held'. |
Who needs to be involved in the Authentication setup process? |
The Site Administrator for your email service provider (ESP) account and your DNS Provider/Manager. |
What is an email service provider (ESP)? |
ESPs make it possible for you to design and send emails to your list(s) of contacts through an offered self-serve marketing platform. ESPs do not manage your email domain. |
What is a Site Administrator? |
Your Site Administrator is the person who manages your email marketing tool at your organization. |
Who is my DNS Provider or Manager? |
Your DNS Provider will be the company that manages the server where your email domain is hosted. This is likely a separate company such as GoDaddy, though most will provide a DNS software that allows for an IT professional to access and make changes to your domain’s DNS settings. Your DNS Manager is the individual who has access to update and change your domain’s DNS settings and is likely a member of your IT team. |
If you need help or have additional questions about authentication, email our Support team.
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