What is Advanced Engagement Scoring?
Where Can I Use Advanced Engagement Score?
As with any Lifetime Engagement score, Advanced Engagement Score can be used:
- To create a Regular segment to target
- As part of a triggered segment to target
- In merge tags (for lead alerts) to personalize
- In Automation to impact the flow of the user's automation journey
- In Dynamic Content to personalize
In any clause builder, simply select Advanced Engagement Score, your operator, and set the score number or range.
In the example below I'm looking for highly engaged users that live in Indiana: