What is Anonymous Browse Tracking?

Anonymous Browse Tracking is enabled feature on the Enterprise License. 

This feature stores browse tracking from your website for anonymous users up to 30 days and makes that tracking data available once the user signs up for your mailing list to give you a more well-rounded view of your new subscribers' interests as well as what pages on your site led to the conversion.

How Does It Work?

Once the feature is enabled for your account, you will receive a Javascript code to place on the pages of your site that you want to track.

(Notes on the code: There is a separate code for purchase tracking specifically for cart pages, etc. Within this code you can also "tag" your pages to categorize them for later use. For example when adjusting Lead Score to include browsed data you can say browsed "Living Room Furniture" pages rather than inserting all specific URLs).

This Javascript code will drop a cookie on the user's web browser. Once the user subscribes to your mailing list and clicks through an email link the associated anonymous browsing tracking data (recognized by the cookie) will be added to their contact record. 

Where Can I Use It?

Anonymous Browse Tracking can be used to increase personalization in segments, automation, and lead scoring. It is viewable in Clickstream reports and on individual contact records.