Anonymous Clickstream tracking is an integration offered that stores viewed page data from your web site for anonymous users up to 30 days and makes that tracking data available in your account if/when the visitor signs up for your email list.
Anonymous Clickstream tracking can be used to increase personalization in segments, automation, and lead scoring. It is viewable in Clickstream reports and on individual contact records as well.
How Does It Work?
- Anonymous Clickstream availability depends on your license package. For more information on licenses, please visit https://www.delivra.com/pricing or email our Client Success team.
- There is a separate code for purchase tracking specifically for cart pages, etc.