The term "pause" refers to a type of step that can be incorporated into your Automation.
The Pause step sets a wait time between steps. Pauses are used to prevent campaigns in the automation from going out back to back or to manage the length of time between emails and evaluations of actions or changes in contact record data, etc.
Pauses can be as simple as setting a # of days or weeks, or as complex as defining a specific day of the month to release contacts to the next step.
Comments
0 comments
Article is closed for comments.