Send Time Optimization (STO) allows you to put your emails into your recipients' inboxes at the time they are most likely to check their email. When sending a campaign with Send Time Optimization, the system will calculate the best time to send to each recipient based on their past click and open behavior.
- Edit a draft campaign or create a new campaign in the Campaigns dashboard.
- Navigate to Step 6: Schedule. Choose "Optimize the send time starting with the date and time specified".
- Enter in the Date and Time you would like to send the campaign
- Your campaign will be sent within 24 hours of the time you select, based upon your recipients' past open and click behavior.
For more information on how Send Time Optimization works, please read this article: How does Send Time Optimization work?