Send Time Optimization (STO) allows you to put your emails into your recipients' inboxes at the time they are most likely to check their email. When sending a mailing with Send Time Optimization, the Delivra system will calculate the best time to send your mailing to each recipient, based on their past click and open behavior. This features is available on the enterprise license.
- In the Finalize tab of your mailing, select the option beginning with 'Optimize'
- Enter in the Date and Time you would like to send the mailing
- Your mailing will be sent within 24 hours of the time you select, based upon your recipients' past open and click behavior.
For more information on how Send Time Optimization works, please read this article: How does Send Time Optimization work?