What is Lead Scoring?

Overview

Lead scoring lets you more effectively manage your contacts/leads using a dynamic scoring and status system. Build a system to determine and categorize lead priority based on contact data and/or actions.

Assign scoring based on:

• data
• time-based actions
• join or unsubscribe of a category
• response to email campaigns
• action or inaction in an automation.. and more

Based on these assignments, your contacts/leads are easily prioritized and sorted so you can target the most relevant content to them, move them through your sales funnel, and increase your close rates through email.

Notes

Lead Scoring is a feature available on the B2B License.

Resources

Click here to learn more about this feature.