Lead scoring lets you more effectively manage your contacts/leads using a dynamic scoring and status system. Build a system to determine and categorize lead priority based on contact data and/or actions.
Assign scoring based on:
- data
- time-based actions
- join or unsubscribe of a category
- form submission
- response to email campaigns (opens / clicks)
- action or inaction in an automation.. and more!
Based on these assignments, your contacts/leads are easily prioritized and sorted so you can target the most relevant content to them, move them through your sales funnel, and increase your close rates through email.
Notes
- Basic Lead Scoring features are available at the Enterprise license. Basic functionality excludes the ability setup a Max Score / Stage system and scoring based on category behaviors.
- Full Lead Scoring features are available at the Enterprise Plus license.
Resources
Click here to learn more about this feature in an online module.
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