Lead scoring lets you more effectively manage your contacts/leads using a dynamic scoring and status system. It allows you to build a system to determine and categorize lead priority based on demographics and actions.
Based on customer data, time-based actions, join or unsubscribe of a category, and their response to email campaigns, your contacts/leads are easily prioritized and sorted so you can target the most relevant content to them, move them through your sales funnel, and increase your close rates through email.
NOTES:
Lead Scoring is a feature available on the B2B License.
RESOURCES:
Click here to learn more about this feature.
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