How do I set Lead Scoring on a specific campaign?

In addition to account-wide Lead Scoring, you can also assign additional point values to a specific campaign. See the steps below to set up campaign-specific Lead Scoring point values.

Actions available to score on include:

• Opened / Did Not Open
• Clicked / Did Not Click
• Clickstream (including Anonymous Clickstream)
• Purchased
  
  

How-To

• Create your campaign as normal until Step 6: Schedule
• On the Schedule step, click the arrow next to 'Lead Score'
• Click the "Assign additional score" button
• Assign a time frame in which the action will count towards Lead Score
• Assign a point value
  
  

Notes

• Points from campaign-specific lead scores will be added to your contacts' Actions lead score in addition to any generic Actions points from your general Lead Score settings.
• Points are assigned only the first time an action is taken - if a link is clicked more than once, points are only assigned for the first click.
• You can add multiple 'Clicked' actions to assign Lead Score points to multiple URLs in your campaign.
• Availability of Anonymous Clickstream tracking is based on your license. Please contact our Client Success team for questions about your license.

Resources

1. Visit our e-Learning hub for online modules to learn more about Lead Scoring & other Delivra features.
2. For more information on what Lead Scoring is, please see this article: What is Lead Scoring?