By segmenting on lead status, total lead score, demographic lead score, and actions lead score, you can target specific leads.
- Go to Segments
- Select the type of segment you want to create from the menu on the left menu bar
- Give your segment a name and a description
- Click on "Choose a Clause"
- Select "Lead Scoring"
- You will have the option to choose Lead Status, Lead Score, Demographic Score or Action Score.
- After choosing the Contact text field you can choose the operator (Is*) and input the value (if necessary).
- Click "OK"
- Click "Save & Test"
Lead Scoring is available on the Enterprise License only. For more information about enabling this feature, or upgrading your license level, please contact Client Success at: firstname.lastname@example.org.