The Pause step can be used in an Automation to created a break between steps in the workflow. For instance, use a 1 week pause between the sending of emails in the workflow. This prevents the emails in the workflow to be sent back-to-back when the Automation goes live.
What is the difference between the options found in the Pause step?
"Specify the timeframe..." is used to set a defined amount of time between two steps. When a recipient reaches the Pause step in your automation workflow, they will be held there for the entire duration of the Pause.
"Schedule..." is used to set a recurring cadence for when contacts should be released from the step. This allows you more control over the timing of contacts moving to the next step, for instance, to receive an email at a particular time.