When should I use the schedule options for a Pause step?

The Pause step can be used in an Automation to created a break between steps in the workflow. For instance, use a 1 week pause between the sending of emails in the workflow. This prevents the emails in the workflow to be sent back-to-back when the Automation goes live.

What are the differences between the options found in the Pause step?

Specify the timeframe - Set a defined amount of time between two steps. When a recipient reaches the Pause step in your automation workflow, they will be held there for the entire duration of the Pause.

Pause Until - Use this pause option to determine the wait by specifying the number of hours, days or weeks after the current date, or use it to set the wait time by evaluating the number of hours, days, or weeks before or after a stored date field on a contact record.

Schedule - Set a recurring cadence for when contacts should be released from the step. This allows you more control over the timing of contacts moving to the next step, for instance, to receive an email at a particular time of day.

Wait for a specific day - Use this pause option to determine the wait by choosing a recurring day of the week or month in an effort to maintain consistency and streamline the sending of emails.