Under GDPR guidelines, contacts can opt-out of tracking their behavior. Behavior tracking includes opens, clicks, shares, clickstream (views & purchases), and Google Analytics.
They may update their own preferences through a Preference Center or Subscribe Form OR make the request directly to you. You can edit tracking preferences for individual users, by CSV import, or API.
How will this impact campaigns sent?
At the time of campaign send, our system will detect if the recipient has opted out of behavioral tracking. We will then remove the tracking pixels and tracking tags from all emails being sent to recipients that have specified that they do not want their behavior tracked.
How will this impact Analytics?
Note that contacts who opt out of tracking opens, clicks, shares, clickstream, and Google Analytics will not show in your reporting for those metrics. When reviewing analytics, keep in mind the percentage of contacts you have whose behavioral data you may not see.
How will this impact automation and triggers?
As above, if a subscriber opts out of tracking behavioral data like opens or clicks their actions will not be recorded in behavioral automation flows (ex. automations that include flag events like "opened previous campaign" - it will look as if they did not open the campaign) or behavioral triggered segments (ex. a segment for all openers that clicked a certain link).
How will this impact Anonymous Clickstream tracking?
If you are using Anonymous Clickstream Tracking you form MUST include the option to opt out of tracking in your subscription form. If a user opts out of tracking, the anonymous page view data and future clickstream data will not be collected.
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