If you have noticed a large influx in unsubscribed status records in your account after you connected the Salesforce integration, it's likely that those records already existed in your account but the Delivra Opt-In checkbox is not marked for them in Salesforce.
How the Delivra Opt-in check works:
1. If a lead/contact record from Salesforce does not exist in your Delivra account and the lead/contact record does not have the Delivra Opt-In checked, no sync will occur for that lead/contact.
2. If a lead/contact record from Salesforce does exist in your Delivra account and the lead/contact record does not have the Delivra Opt-In checked, the lead/contact record will be included in the sync and be updated to unsubscribe status in your Delivra account.
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