The term "wait for event" refers to a type of step that can be incorporated into your drip campaign.
This step allows you to wait for a recipient to take a certain action before proceeding to the next step in the drip campaign. Using this step creates an interactive, or real time, experience for the recipient.
NOTE: You can always set a max wait time for a Wait for Event step. Say if after two weeks you don't want to wait for the subscriber action any more, you would choose two weeks as your max time.
Typically there is not reason to use a Pause + Flag Event and a Wait for Event in conjunction, but choose one method or the other.
Drag the Wait for Event over to the desired section of your workflow. Click the Pencil to edit your specifications. Your choices are the same as Flag Events and include:
Opened: This flag will evaluate if the subscriber opened a mailing you specify. The mailing MUST be within the existing drip workflow (not another, unrelated mailing).
Clicked on Email link: This flag will evaluate if the subscriber clicked on one or multiple links in a specific mailing. The mailing MUST be within the existing drip workflow (not another, unrelated mailing).
Clicked on SMS link: This flag evaluates if a subscriber clicked on a link in a previous SMS message from the same drip campaign.
Purchased from clickstream / eCommerce Store: You may note that these options are locked if your account does not have Clickstream or a Commerce integration enabled. If enabled, these flags will evaluate a completed purchase.
Currently Subscribed to SMS: This flag may also be locked. This step evaluates we have a SMS keyword attached to the email address/ subscriber.
Evaluate contact data: This flag allows you to evaluate one or more database fields associated to a subscriber, typically looking for a change. Functionally, this process uses clauses (equal to, contains, etc) so it is very similar to segments and dynamic content.
Evaluate category: This flag evaluates if a subscriber is a member of a category or not.
If left with no maximum, the drip campaign will wait indefinitely for the subscriber to take the specified action/ join the specified category, etc. Add a maximum wait time in days or weeks if applicable.