Let’s face it, it's difficult to track how many emails are being sent to any given individual contact. With all of the ways a contact could receive email from you, we developed a frequency cap setting so that you can rest easy knowing you're not over-emailing your subscribers.
How it works
This account level setting is found in General Account Settings. Here administrators can set the maximum number of emails contacts should receive per day and /or set “x number of emails per x days”, like 4 emails in 14 days.
- On the campaign level, the frequency cap can be overwritten for important mailings that need to go out. The override option is available for regular & A/B test campaign types.
- Automated welcome, confirm, and lead alerts will not be counted toward the frequency cap set on an account.
- We recommend transactional emails be sent from a separate account.
- This feature is available to Enterprise Plus license.