Delivra's email designer includes two built-in social options: share & follow. But, what is the difference?
Social Share
Provides clickable social network icon buttons within your email for recipients to share the email to their own social network(s). Available social networks are: Facebook, Twitter, LinkedIn, and Pinterest, and you can include share via email. Use the format options on the right to choose networks to include, change text, set icon orientation, and more.
Share activity is tracked, and seen in campaign reports as "Social Shares" and "Impressions".
Social Follow
Provides clickable social network icon buttons within your email for recipients to click and go to your social network page(s). Available social networks are: Facebook, Twitter, LinkedIn, Pinterest, Instagram, and YouTube. Use the format options on the right to choose networks to include, change text, set icon orientation, and more.
Follow activity is tracked, and included in click reporting for sent campaigns.
This article has been updated to reflect how-to steps in our Air platform. If you're using the legacy platform and need help, please contact support@delivra.com.
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