Why are contacts being missed in the triggered campaigns sent from my account?

In this article we'll explore common causes of contacts being missed in scheduled triggered campaigns. We recommend you contact our Support team for help specific to your account, campaigns, and data.

Timing

1. Check the scheduled details of your triggered campaign. Is the campaign sending daily, weekly, monthly? Example: You don't see reporting for Contacts receiving the campaign in a few days. Is your campaign scheduled to run once per week?

2. Another example for timing could be that your organization has a timed upload of data via API or FTP that is transferring data after the triggered campaign has already run for the day. Check with your tech team and make necessary adjustments to ensure data transfers at an appropriate time to meet the needs of your triggered campaigns.

Data

Check the source of the data being used for the triggered segment. Are you inadvertently adding data from the past? Example: Your triggered campaign is scheduled to send daily at 1:00PM. However, the CSV imports you upload each morning have a timestamp that places the Contact outside of the window, either with dates in the past or in the future. If you're using API or FTP to send data, please check those sources for accuracy as well. 

Segment

Check your triggered segment to ensure the criteria has matching Contacts in your account. Example: Your triggered segment uses a clause that identifies a status field, but the value entered in the segment clause is not valid. 

Resources

Please see these other help articles related to triggered campaigns:

How do I setup a triggered campaign?

Triggered campaign recommendations