Growing Your SMS List

Have you ever thought of using SMS messages to expand your marketing strategy?

SMS subscribers tend to be more loyal and engaged because they’re selective in choosing which brands to receive text messages from. This makes SMS a great way to communicate with your customers – and it doesn’t hurt that text messages are typically read within 5 minutes of being sent! In this article we'll provide tips for growing your SMS subscriber list.

How do you grow a SMS list?

The primary way to grow your SMS audience is through your email signup forms. Delivra subscribe forms have the option for you to include a phone number on the form. Note that SMS marketing comes with very strict permission requirements, so in order to add a contact to your SMS audience through a form, you will need to include an authorization checkbox. See this article for how-to steps.

In addition to forms, if you have an existing opted-in SMS list, you can import them into your account. See this article for how-to steps.

Other Recommendations

Here are a few more simple ideas:

1. Create ads that encourage mobile users to opt-in to receive SMS from your company.

2. Ask for SMS opt-in during your commerce checkout process.

   • Did you know that you can pass these opt-ins to Delivra via API?

3. Ask for opt-in during your event registration processes.

4. Include an opt-in call-to-action in your email newsletters and/or welcome messages.

5. Capture consent when your customers sign applications, agreements, or other documents to do business with you.