Clickstream tracking allows clients to integrate post-clickthrough activity data into reports available within the Delivra interface. This activity is recorded through mailings sent. Click here to read more about this integration.
1. Available Reports
Account Overview Sample:
Mailing Overview sample:
Tracking Statistics sample:
2. Available Segmentation
Build segments from your Clickstream data using our 'Clickstream" segment clause. Chose Clickstream action: Viewed or Did Not View, select the mailing, then select the URL.
Typical segmentation from clickstream data would be pages viewed, $ amount purchased and quantity purchased.
You can also incorporate Clickstream data in your automation workflows through the 'Flag Event' step for purchase activity only.