Clickstream tracking allows clients to integrate post-clickthrough activity data into reports available within the software. This activity is recorded through campaigns sent.
Under the Analytics Dashboard, the following reports include Clickstream information:
- Account Overview
- Mailing Overview
- Tracking Statistics
- Delivery Statistics
- Mailing Compare
- All Outgoing Mailings by Date
- Recently Completed Mailings
- Purchase Reports
- All named "Clickthrough" reports
- Custom Report Builder
- Browse Activity
- And more
If you have Clickstream enabled and do not immediately see Clickstream metrics on one of the reports above be sure to click the "Report Options" action button and Choose Fields to include in the report.
Much of the value of Clickstream is being able to react to certain page visits on your site. Build segments from your Clickstream data using our "Viewed / Did Not View" segment clauses. Chose the action: Viewed or Did Not View, select the campaign, then select the URL.
Typical segmentation from clickstream data would be pages viewed, $ amount purchased and quantity purchased.
You can start an automation based on Clickstream events or you can evaluate Clickstream throughout your automation workflow by use of Conditions like "Viewed" and "Purchased from Clickstream".
Individual clickstream results are available at the Contact level. To access this information hover over the contact record in question and select "View Engagement" from the drop-down that appears on the right. Clickstreams and Purchases will be available tabs for any account that has Clickstream enabled.
5. Lead Scoring / Advanced Engagement Scoring