New to using Automation (a.k.a. drip campaigns)? Our recommendation is to start simple. Below are links to popular starting points complete with Goals, Personalization, Tips and more.
1. Re-engagement Series: Attempt to get recipients to re-engage in emails & be an active subscriber.
2. Welcome Series: Setup touch points to new subscribers. Regardless of their action, new subscribers will receive all welcome messages in an automation sequence.