You'll find the Drip Campaign Designer in the Automation dashboard. Use it's Drag-and-Drop functionality to build a workflow that works for you, or start with one of our workflow templates on the left menu.
Before you begin...
It's important to have a thorough plan for your Drip Campaign, and there are components that must be setup prior to building your Drip Campaign workflow in the Automation dashboard.
1. Identify your goal for your drip campaign first.
Defining your goal will help you identify how many emails to include, the overall time frame, what actions to include, etc. in the workflow.
2. Setup all emails to be included in your workflow.
- The kickoff (1st) email of your Drip Campaign must be a Regular, Triggered, Automated or SMS mailing type.
- All subsequent mailings must be the Automated (or SMS, if applicable) mailing type.