What are Google Analytics Tracking Tags?

Question:

What are Google Analytics Tracking Tags?

Answer:

This Google Analytics integration allows you to see email traffic on your website, reported in your Google Analytics account. 

How do I set it up?

This integration is available for clients on any license.
To enable in your account, go to Settings > Account Management> General Account Settings > click the Settings tab.  Locate and check "Add Google Analytics Tracking Tags", then Save.