What are Google Analytics Tracking Tags?

This Google Analytics integration allows you to see sent email traffic on your website, reported in your Google Analytics account. 

The following parameters will be passed:

Source: Delivra
Medium: Email
Campaign: Mailing name
Term: (Keyword) Hyperlink AltText or ToolTip

How do I set it up?

This integration is available for clients on any license.
To enable in your account, go to Settings > Account Management> General Account Settings > click the Settings tab.  Locate and check "Add Google Analytics Tracking Tags", then Save.