What are Google Analytics Tracking Tags?

This Google Analytics integration allows you to see sent email traffic on your website, reported in your Google Analytics account. When enabled, the integration will append Google Analytics "utm" parameters to the links in your sent campaigns. This integration is available for clients on any license.

The following (default) parameters will be passed:
Utm_source = delivra
Utm_medium = ‘email’ when the link is in an email, and ‘sms’ when the link is in a text message
Utm_campaign = campaign name
Utm_id = campaign id
Utm_term = tooltip specified for the link

How-To

To enable in your account, go to Settings > Account Management> General Account Settings > click the Settings tab.  Locate and check "Add Google Analytics Tracking Tags", then Save.

If you have created any campaigns prior to enabling Google Analytics Tracking Tags, please open those campaigns and click "Save" in order for the tracking parameters to be applied.

It's important to note not all clickthroughs in Delivra will match one to one with your activity in Google Analytics.

Here are a couple of reasons why:

1. Users can have their cookies disabled or use Incognito/private mode

2. Statistics that get reported as (direct)/(none) under Source in Google Analytics are most likely attributed to email

3. Google Analytics script does not always run. This can be due to redirects, javascript errors, or putting the script in the footer to make the website load faster. 

4. There can be a GA filter preventing traffic data from appearing. Incorrect filter setup can prevent GA from showing all your traffic. 

Resources

See this help article about customizing UTM tags: How do I customize Google Analytics Tracking Tags?