Authentication is a process that lets recipients and mailing servers know that your messages sent from Delivra's platform are legitimate and safe to receive and open. We highly recommend ensuring authentication is in place before sending from your Delivra account.
There are two options for enabling authentication:
- Standard Authentication: Delivra will set up SPF, DKIM, Reply Filtering, and Yahoo Feedback Loop for the client.
- Regular Authentication: You are responsible for publishing your own SPF and DKIM records using your company's domain. For instructions on how to authenticate your domain, please refer this article: Authenticate a Domain
Both types of authentication accomplish the same goal, so neither is better than the other as far as authentication goes. Companies with a dedicated IT team may want to opt for Regular Authentication.
If you do not have a dedicated IT team, or if you would like for Delivra to handle set up, then Standard Authentication will allow Delivra's staff to take care of everything hassle-free.
With Standard Authentication, Delivra will purchase a new delsend.com domain (ex. yourcompanyname.delsend.com) to host your emails, as well as set up reply filtering to prevent out-of-office or other irrelevant replies from clogging up your domain.
For more, we recommend ReturnPath's three part blog series on Authentication methods.