Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Delivra offers several Google Analytics integrations to enhance your email marketing efforts:
- Tracking Tags: Once enabled, all links in a mailing will be appended with Google Analytics tracking tags. The resulting data is reported back to your instance of Google Analytics to see what traffic is a result of your Delivra mailing. Available to all clients.
- Browse Tracking: Once enabled in your Delivra account (and applicable java script implemented on your website), visitor browse information will be reported back to Delivra and linked to the email address in the Delivra account. Available to Professional or Enterprise license clients.
- Campaign Tracking: Once enabled in your Delivra account (and applicable java script implemented on your website), visitor campaign information will be reported back to a mailing sent through Delivra. Campaign tracking is typically used to send aggregate purchase data back to Delivra by tying that information to a sent mailing. Available to Enterprise licence clients.