Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Two Google Analytics integrations to enhance your email marketing efforts are offered:
- Tracking Tags: Once enabled, all links in an email sent will be appended with Google Analytics tracking tags. The resulting data is reported back to your instance of Google Analytics to see what traffic is a result of your mailing. This is available to all clients.
- Campaign Tracking: Once enabled in your account (and applicable java script implemented on your website), visitor campaign information will be reported back to a mailing sent through the application. Campaign tracking is typically used to send aggregate purchase data back by tying that information to a sent email. Available to Enterprise license clients.