Split testing (a.k.a. A/B testing) is a special mailing type that allows you to test variations of the elements of a mailing to see how slight changes can impact your open or click results. Choose what elements to test and compare results to determine what works and what doesn’t with your audience(s).
Common elements to split (A/B) test:
- Subject line
- From line
- Preheader
- Content layout
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