A/B testing (formerly split test) is a special type of email that allows you to test variations of the elements of that email to see how slight changes can impact your open or click results. Choose what elements to test and compare tracking results to determine what works and what doesn’t with your audience(s).
Common elements to A/B test:
- Subject line
- Call-to-action items
- Sender Name and Address line
- PreHeader
- Email design or layout
RESOURCES:
Click here to walk through an e-module on using A/B Test campaigns.
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