Delivra's Automation (a.k.a. Drip Campaign) feature provides clients the ability to strategically plot out an entire email series, determining which mailings are sent based on a variety of subscriber actions, their inactions, data or time.
Common examples of Automation include:
- Re-Engagement: Create a series of emails to get in-front of inactive subscribers.
- Welcome Series: Create a series of emails to inform new subscribers of your brand, your mission, or their benefits of subscription.