One advanced personalization tactic used by email marketers is Dynamic Content. Dynamic Content allows you to to send one mailing while personalizing content for each recipient. In Delivra's drag-and-drop editor, you can replace certain text or image blocks based on "Who Sees This".
To utilize Dynamic Content, you must have either a Professional or Commerce license. You also must have data in your contact records on which to create a dynamic content clause. For example, if you want to create a special offer for subscribers that sign up via Facebook, you must keep a record of the subscription source in your contact records.
Learn about the functionality and uses of dynamic content ("Who Sees This?" in the drag-and-drop editor) with this easy-to-use lesson.