One advanced personalization tactic used by email marketers is Dynamic Content. Dynamic Content allows you to to send one mailing while personalizing content for each recipient. In Delivra's drag-and-drop editor, you can replace certain text or image blocks based on "Who Sees This".
"Who Sees This?" functionality relies on either data stored for your Contacts, or if Contacts are in or not in an existing category in your account. For example, if you want to create a special offer for subscribers that are interested in deals, you must either have subscribers in a category for that interest, or store data to their records.
Learn about the functionality and uses of "Who Sees This?" with this easy-to-use lesson.
(1) Who Sees This (a.k.a dynamic content) is available to Professional, Commerce or Agency licenses.